After seeing a very low CTR on TerrierGrooming.com for about a year, I decided to take the bull by the horns and try to do something about it. Turns out that I managed to double the CTR and income!
Before and After
After buying and then re-launching the Terrier Grooming site in the summer of 2009, I decided to re-design it again about a month ago. The reason behind this was mainly because of the bad optimization of the previous version. It did/does get quite many visitors – just around 4000 unique visitors so far this month. But the CTR was horrible before, AdSense showed 0.3-0.4% earlier, something had to be done!
Since the re-launch a month ago, the numbers have improved to around 1% instead, or in other words more than double the amount of clicks, which I think is an awesome result. It could be higher for sure, but a very high percentage of the visitors are coming in from Google Image results, and considering that I think it´s an fair amount of clicks! It´s without any doubt my best performing site right now if you only count AdSense.
Right now I’m thinking about putting the site up for sale at Flippa to see what I can get for it, and to free up some cash for other projects (I know that is a very common excuse for trying to sell crap sites/domains, but in this case it is actually true (come to think about it, that is also an common excuse for excusing a excuse)). Anyway, I’ll let you know if I decide to sell it!
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