After seeing a very low CTR on TerrierGrooming.com for about a year, I decided to take the bull by the horns and try to do something about it. Turns out that I managed to double the CTR and income!

Before and After

After buying and then re-launching the Terrier Grooming site in the summer of 2009, I decided to re-design it again about a month ago. The reason behind this was mainly because of the bad optimization of the previous version. It did/does get quite many visitors – just around 4000 unique visitors so far this month. But the CTR was horrible before, AdSense showed 0.3-0.4% earlier, something had to be done!

Since the re-launch a month ago, the numbers have improved to around 1% instead, or in other words more than double the amount of clicks, which I think is an awesome result. It could be higher for sure, but a very high percentage of the visitors are coming in from Google Image results, and considering that I think it´s an fair amount of clicks! It´s without any doubt my best performing site right now if you only count AdSense.

Right now I’m thinking about putting the site up for sale at Flippa to see what I can get for it, and to free up some cash for other projects (I know that is a very common excuse for trying to sell crap sites/domains, but in this case it is actually true (come to think about it, that is also an common excuse for excusing a excuse)). Anyway, I’ll let you know if I decide to sell it!

First of all, Merry Christmas and a Happy New Year to you! A little late I know, but to my excuse I just got back from my Christmas holiday. To make up for the lazy Christmas I’ve had, I’ve been really productive now, launching a new site and relaunching a older one with a new design!

I really love animals, and especially dogs, therefore one of my main niches when it comes to domains and development is the dog niche. It´s not the best paying when it comes to cost per click, and there is often a lot of competing sites on Google. But one of the things I do like is that it´s relatively easy to rank good for exact matching dog breed domains, and the various dog breeds often has good search volume. I currently own a few, it´s not exactly GoldenRetriever.com or any other of the most well known breeds, but still quite nice in my opinion! By the way, if you happen to own a dog breed domain that you wish to sell, don’t hesitate to contact me with your asking price!

One New Site and One Redesigned

Yesterday I launched a site for the Griffon Bruxellois breed. This is a site that I’ve been working on for a couple of days now. I must admit that it´s currently a work in progress though. I’ve designed the site myself, and I think and hope that this is a design that will work great both for visitors and search engines. Since I’ve done it all by myself it´s very easy for me to adjust it to the way I like it. The landing page still needs some attention, and there is more sections to be added as well, but it´s coming in a few days.

Apart from that I also relaunched my Appenzeller Sennenhund site. As you can see it uses the same template as the Griffon site. The reason for that is that I’m building up a small network for my pet sites, but to keep this post short enough I’ll get back to that later!

What do you think of this setup? Feel free to leave your feedback, good or bad, here in the comment section!